Okay, so I may have over-egged the title just a little bit, but it got your attention.
As a planning aficionado with a tendency for OCD and a complete compulsion for any type of note book in which I can make lists and plan some more, I totally believe that business planning is not boring and whilst strategy can never be defined as sexy, it has potential!
So many of us believe that a business plan is one of those things that only large corporates do or that a “start-up” will get a professional to write so they can obtain that all important bank loan.
And, whilst the phrase business planning may have you glazing over and tuning out, the 5 following benefits will certainly not:
Imagine being totally clear about your goals, your vision, your journey and your outcomes. Imagine knowing what you will earn, when you will earn it and how you will make that happen.
That’s going to feel good, isn’t it? And when you can see that happening, imagine the buzz.
You will be able to forecast your income and expenditure much more accurately
There is nothing worse than that feeling of overwhelm and we’ve all had it at some point in our business, our corporate life or even in our personal lives.
When you have a plan, when you know what you are doing and where you are going then the feeling of “being in control” quickly comes back and it’s such a nice feeling for most of us who run a business.
You will begin dealing with reality rather than assumptions
Can you remember a time that you felt completely confident about what you were doing or how you felt about your life? Good, isn’t it?
When you achieve clarity and control in your business then this naturally leads to an increase in confidence.
You will feel, look and act more confidently. Prospective clients will pick up on that – and it’s a winner!
Having absolute clarity about your business and your ideal client, gaining control about your business actions (whether daily, weekly or monthly), and feeling the confidence that all of that brings, will feed into a consistent confident business.
Your business needs consistency and nothing less will do. Put all your plans in place to give you this exceptionally important aspect to your business day, week, month, or year!
You will start to channel your focus on the areas that are going to make you the most money and bring in the “best fit” clients for you
When you have steps 1-4 working well together and in a natural habitual way then this frees up your time to start looking at business development. Successful businesses never stand still. They are always developing new products and services, thinking of new ways to engage with their current customer base and their prospects and creating the next phase of their journey.
You will start to have time to create new products or services. This will increase your repeat business and also attract new clients to you and your company
If you believe that your business will be improved with a little more planning or the help of an ongoing business support manager, then get in touch today and see how we can work together.
I work exclusively with business women who recognise that they need help and support to make their business the best it can be.